The Taobao Maker Festival, one of the most-watched events Alibaba holds each year, spotlights the ingenuity and originality of young Chinese inventors, designers and product makers. This year, the four-day celebration (Sept. 13-16) is set to break its own record.
Chief Marketing Officer Chris Tung is the head architect of the jamboree, kindling entrepreneurs’ imagination and drawing global interest. Alizila spoke with Tung about the purpose of the festival, its ballooning appeal for Chinese consumers and innovators, the must-sees of this year’s event and why the world should pay close attention to it.
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